Academia is at the centre of developing trends. However, there is a gap between universities and industry that needs to be bridged by academics and IT professionals as individuals and as a community of practitioners. This requires a sustained programme of networking and developing specific areas of interest associated with this academic-industry channel. The industry is continually broadening and the knowledge domain increasingly complex so the focus must be more direct in terms of the target audience rather than trying to target a broad audience.

The format of the breakfast forum is a conversation modelled on the concept of Cafe Conversations - visit http://theworldcafe.com .